Whenever I’m in Chelsea, I feel compelled to casually walk by the Alexander McQueen store and glance in the window. There’s always something in the window that catches my eye. It’s usually a fantastic design, bold colors, and unusual silhouette, or an extreme use of ruffles, rosettes or ruching.

And I’ve gotta have it. Just gotta have it.

Something about the designer’s work attracts me. It draws me to it, and every time I walk by that store, I feel drawn inside. My wallet however, usually drags me back out as quickly.

I know why I’m drawn towards this designer. But for a lot of other things that attract my attention, I usually don’t know why. Sometimes it’s the colors, sometimes it’s the display. Sometimes it’s the product itself. It’s the branding that attracted me like a lonely moth towards a street lamp.

I just gotta have it.

Not too long ago, I woke up with a crazy thought that just popped into my head. I finally figured out the best asset I had to work with. It was staring right back at me from the mirror. Myself.

I don’t know why I’ve never thought about it before. I know myself inside and out. I know my strengths and my weaknesses. It’s other people that don’t. If I am my best asset, why don’t I brand myself that way?

I am a brand.

Whoa.

I am a brand.

With unemployment at uncomfortable levels, people occupying Wall Street, Oakland, San Francisco and everywhere else, people are unfortunately all starting to look the same. People are starting to blend together like running ink from a wet newspaper. We’re all old news, fading away and moving quickly towards the drain.

There is nothing to attract employers to you, unless you do it yourself. You have to make yourself a brand that the company just has to have. What sets you apart from your peers? Your competitors? What makes you an individual? What makes you the brand that you are? Why do they need you rather than someone else? No one else can build that value of yourself or that sense of urgency that you are a once in a lifetime opportunity. You don’t want to miss out on this exclusive limited time offer that is ME!

As I pondered this thought, I tried to think of a way to describe myself. What would make me seem different?

I started with: “They are standard, and I am deluxe.” Yeah, like that would work. I’d come with pickles and onions with a side of fries.

“They are vanilla, but I am rocky road.” I’ve never even had rocky road, so I’m not sure where that one came from.

I finally hit on it.

“These people are one dimensional, while I am prismatic.”

I am colorful, unusual, sparkly, and multi-faceted. Why didn’t I think of this before?

I am prismatic.

How will you brand yourself? What word or phrase best describes you?
Ebonye Gussine is a recent graduate in the Master of Science in Business Management & Leadership Program at the CUNY School of Professional Studies.  She loves writing, reading, and is an avid fan of John Steinbeck’s works. In her spare time she sings off-key and travels to new places.
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