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The following message is posted on behalf of David Mordkofsky, SPS student in the Project Management (PROM 210) course.


Hello SPS Community!

We wanted to let you know that a group of SPS students will be taking part in a worthy event on Oct 21st, and we invite you to join us!

Team Busibodies, David Mordkofsky

As part of a class assignment for Project Management (PROM 210) CUNY School of Professional Studies, our team of 6 students (Ayanna Cassanova, Tenaya Randolph, Jennifer Pagaduan, Marco Vasquez, Debra Daniel-Sealey, and David Mordkofsky), have decided to participate in the 2012 Making Strides Against Breast Cancer Walk/Run, in association with the American Cancer Society. The event will take place on Sunday, October 21st 2012 at 8:30AM in Central Park, NYC.

As part of the course curriculum, we needed to choose a project to manage. Our team decided to take part in a “real” fundraising project where we could help to make a difference in our community, and felt that Making Strides was the perfect choice. We call ourselves Team Busibodies!

Team Busibodies would like to invite you, (CUNY students and facility members) to join us on Oct 21stand walk with us! Friends and family members are also welcome! This is a great opportunity to help support a worthy cause, showing support for CUNY SPS and the American Cancer Society.

Team Busibodies, Ayanna Cassanova

I welcome everyone to visit our team’s home page on the Making Strides website. From here, anyone can view our mission, track our progress, read our personal stories, and make a donation.

There is no cost to walk with us, although we welcome donations, and encourage you to ask your friends and family members to help support you.

We will even provide free Busibodies t-shirts and water (while supplies last).

The Making Strides for Breast Cancer Walk/Run starts at 8:30am on Sunday, October 21, 2012.

Here is the detailed information:

1. Meet at 72nd Street and 5th Avenue at 7:30am (on the corner)

2. We will give out T-Shirts (while supplies last).

3. We will walk in together to the start (72nd Street Bandshell)

Directions – 6 train to 77th Street & Lexington Avenue. From there you would need to walk to 72nd & 5th Avenue. This is the closest train to the park entrance.

If you would like more information, please email David Mordkofsky.

Thank you!
Team Busibodies

Team Busibodies, Tenaya Randolph

Why We are Making Strides:

We are participating in the Making Strides Against Breast Cancer event because we, along with most people, have been touched or have been affected by breast cancer in some way. As a team, we know that we can, and will make a difference in the fight to end breast cancer.

This cause is personal to us. Some of us have lost loved ones–friends and/or family members–some having not even reached the age we are today.

We look forward to days of better treatments and lasting cures. As a team, we believe we can help get there. We aim to inspire hope, and to help raise awareness. The awareness we hope to bring about deals not only with how important fundraising efforts are in reaching a cure, but also relates to the importance of preventative measures, helping to stop this deadly disease in its tracks.

We are also walking to honor breast cancer survivors, and let them know we stand with them in their fight.

We thank you, and invite you to join us!

Who are We Making Strides For:

We walk for our sons and daughters, parents, grandparents, friends, and all loved ones we know who have been or might be affected by this deadly disease.

Team Busibodies, Jennifer Pagaduan

Why We Support the American Cancer Society:

Today 1 of every 2 women newly diagnosed with breast cancer reaches out to the American Cancer Society for help and support. The donations our team raises will enable investment in groundbreaking breast cancer research, free information and services for women diagnosed with the disease, and access to mammograms for women who need them. Our donations will help more than 2.5 million breast cancer survivors celebrate another birthday this year!

Saving lives from breast cancer starts one team, one walker, and one dollar at a time. We know that the American Cancer Society is the leader in the fight to end breast cancer. We know that supporting them will ensure that if you need someone to talk to anytime of the day or night, they’ll be there. If your friend is losing her hair from chemo, your mother needs a ride to treatment or a loved one needs a place to stay when treatment is far from home, they will be there to help.

Please join us and together we will walk for a world without breast cancer.

With the start of the Fall 2012 semester this week, those of us who took the summer off are quickly reminded of the juggling we will need to do in order to maintain our family responsibilities and jobs. Schedules need to be re-arranged, social outings declined or cancelled, and sometimes we have to ask others for help. I’ve already had to ask my brother to spend time with Athena, my daughter’s Chihuahua, because we are both keeping long days with work and school, and in my case, training for the marathon too.

Asking for help has become a new talent of mine. It is how I have been able to raise over $2,500 for the American Cancer Society and how reaching the goal of $3,500 is attainable. Since the CUNY School of Professional Studies has an opportunity to fundraise for Komen’s Race for the Cure, I thought it would be fun to share a few of my fundraising secrets that have made “asking for help” a lot easier than it sounds.

Social media has been my number one source for donations. Using Facebook, Twitter, Foursquare, Google+, LinkedIn and blogging, I make the opportunity available to many potential donors. I engage my audience of friends, family and colleagues by making meaningful posts about my progress, set-backs, victories and challenges. I invite others to comment, share, and get involved. I offer opportunities to support me with either financial support, moral support—or both.

One of the most engaging tools I’ve used is MapMyRun. While running, it tracks me and my friends can watch me live on the app. (Feel free to add me if you use MapMyRun, user name: xahndra.) One of the coolest features with MapMyRun is that when my run is complete, it posts a map and a custom message with my mapped run. I set the program so that it will automatically post to Facebook and Twitter after my run with a link to my fundraising page. My online community sees that I am doing the work and that their funds mean something to me. (It also socially holds me responsible to stick with my program and training days… Win Win!)

I try to think of gimmicks and mini-goals. For example, the hashtag on Twitter, #FF stands for FollowFriday. Many Twitter users actually search for that hashtag to see what fun people to follow on Fridays. Also, people pay attention to the #FF in their Twitter feed. So, I made #FF stand for something else. FUNDRAISING FRIDAY!

Fundraising Friday works best when you have some sort of mini-goal associated with it. For example, a few Frundraising Friday’s ago, I was very close to the 50% mark. I needed just a hundred dollars or so. By the time #FF Fundraising Friday was almost over, I needed just $19.25 to hit 50%. I sent out a tweet and status update requesting that amount and instead I received two more $25 donations pushing me well over 50% of my goal. It’s fun because now some of my teammates are using #FF Fundraising Friday and having success as well. Try using #FF this Friday as a member of the CUNY SPS team for Komen’s Race for the Cure. Let me know if it worked for you too!

In all my tweets and updates through social media, I try to engage others. If I can get a well known handle to retweet me or donate their status update for me, it’s a good day for my awareness. I always tag organizations on Facebook and Twitter. I’ve actually been retweeted by authors, sporting good stores, and the American Cancer Society. When this happens, it’s a great day for my awareness campaign! I’ve even asked for a status updates and tweet donations from my friends and followers. It’s really helped me reach the friends of my friends. In the last 3 months, I’ve actually doubled my number of Twitter followers. This will really help me for the next time around.

Outside of social media, I write bi-monthly email updates to all my contributors, family, friends and colleagues. This keeps them engaged and aware of the huge impact they’ve made in my life and reminds them of the good cause they have contributed to. I write updates to the blog on my fundraising page regularly, reporting my progress and milestones. I’ve held two happy hour fundraisers with friends and colleagues and I plan on doing a bake sale in the office. There really are so many little things that a #CharityRunner could do to raise big money without costing too much time.

So, here’s my personal challenge to the CUNY SPS community. As a team, let’s try to raise some serious cash for the Susan G. Komen #RaceForTheCure! So far we have 17 team members. If each of us raised $100, we would be making a huge impact with $1,700 raised as a team. That’s almost half of what I am raising on my own for the American Cancer Society. Can we do it? I think we can! To join our team and efforts, please visit http://bit.ly/CUNYSPS.

Alexandra Hertel is an Ohioan living in Brooklyn, New York. She attends CUNY’s School of Professional Studies and works full-time in the events industry.

Although we are at the end of October, it is still National Breast Cancer Awareness Month and you have a few more days to become or stay aware. I would like to celebrate the survivors, pay tribute to those who have lost their struggle, and remind everyone to know the warning signs, get screened and stay in charge of your health. Although it is very rare, men can get breast cancer too. Everyone needs to be aware, both for themselves and for their loved ones.

National Breast Cancer Awareness Month has a great website full of important information and links – http://www.nbcam.org. This is an excellent place to begin awareness. Many people do not like to think about illness or death, but pretending that nothing bad is going to happen or ignoring warning signs or the “feeling that something is wrong” will hurt you. Even if you feel fine and have no warning signs, make sure you do self exams, have regular breast exams performed by a health professional and get diagnostic tests such as a mammogram and MRI. The website provides links to free or low-cost mammograms if you do not have health insurance or are not covered by Medicare or Medicaid.

Become informed and remember that you are your best advocate! Do not be afraid to speak to your doctor, ask questions, ask more questions and push for as much information as possible. Yes, you need to rely on the health professionals, but you are a vital member of the team.

As discussed on nbcam.org, many women have risk factors that are associated with a greater chance to develop breast cancer. If you fall into this category, New York-Presbyterian Hospital/Columbia University Medical Center offers programs, screenings, early interventions, support and other resources. This is a link to the Women at Risk website. It is conducting a symposium entitled, “Empower Yourself: Lifestyle and Wellness Choices of Women at High Risk for or with Breast Cancer” on Monday, 11/14/11 from 5:30 to 8 in midtown. Please call 212-305-5917 or email info@womenatrisknyc.org for more information.

If you are a breast cancer patient, keep on taking care of and empowering yourself. Learn as much as you can about your illness and take advantage of all the support groups out there. If you are a survivor, congratulations and please share your experiences and knowledge. We all have to take care of each other. Whether you are a patient or a survivor, I hope you have many years of health and happiness.

A very dear friend was buried last week. She learned she had inflammatory breast cancer almost 10 years ago. Inflammatory breast cancer is rare and unlike traditional breast cancers. There is no lump. Her breast was red and inflamed and she thought she had an infection. Her regular doctor put her on antibiotics. She finally went to a specialist who sent her for tests and to see more specialists, and she was diagnosed a few months later with inflammatory breast cancer. By the time the cancer appears as a red inflamed breast, it is already advanced. An oncologist at a famous Eastside cancer center coldly gave her three months, but she refused to accept it. She was fortunate to find a not so famous oncologist in Orange County with a wonderful staff whose care, combined with her determination, gave her almost 10 years.

Rest in peace Dawn, and all other strong and brave women who lost their battles. We will keep fighting in your memory.

Mary Casey is a student in the MS in Business Leadership and Management program at CUNY School of Professional Studies and is an alumna of Lehman College. She is an administrator for a university in NYC. She loves to travel and wants to see as much of the world as possible. Mary almost has more comments on the SPS blog than she received on the community/political blog that she created and maintained from 2002 to 2004.

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